Med device startups can be hyper focused on obtaining FDA clearance to the unknowing detriment of their sales and profitability. The majority of your go-to-market groundwork should be laid long before FDA approval!

While supplements used to be the wild west, we are seeing evidence of new institutions and structures that improve peoples’ health outcomes and product trust.

Companies like Mimio who go above and beyond to scientifically assess their formulation using human clinical trials are setting a new precedent for supplements.